Donald Trump & Elon Musk (he/himmler) have built their political power base on a retro white male “Christian” constituency that lives in total terror of strong women & people of color.
Here's the appropriate historic root “Southern Strategy” quote from Lee Atwater, George H.W. Bush’s very own Josef Goebbels, with [DEI] subbed in where it belongs:
"You start out in 1954 by saying, “Nigger, nigger, nigger.”
"By 1968 you can’t say “nigger”—that hurts you, backfires.
"So you say stuff like, uh, forced busing, states’ rights, [DEI] and all that stuff, and you’re getting so abstract.
"Now, you’re talking about cutting taxes [and DEI], and all these things you’re talking about are totally economic things and a byproduct of them is, blacks [and women] get hurt worse than whites [and men].…
“We want to cut this [DEI] ,” is much more abstract than even the busing thing, uh, and a hell of a lot more abstract than “Nigger, nigger.”
https://www.thenation.com/article/archive/exclusive-lee-atwaters-infamous-1981-interview-southern-strategy/
In 1988, Atwater ran Bush One's campaign for president. His attacks on women were less pronounced at the time. But Atwater notoriously linked Democratic Presidential nominee Michael Dukakis to a black parolee named Willie Horton with a wide range of unmistakable insinuations.
Three years later, dying of brain cancer at age 40, Atwater made a death bed repentance:"I am sorry for both statements: the first for its naked cruelty, the second because it makes me sound racist, which I am not.”
https://www.nytimes.com/1991/03/30/obituaries/lee-atwater-master-of-tactics-for-bush-and-gop-dies-at-40.html
Will such repentance ever come from Donald & Elon?
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The full context of Lee Atwater’s quote can be found in HARVEY “SLUGGO”
WASSERMAN’s THE PEOPLE’S SPIRAL OF US HISTORY: From Jigonsaseh to Solartopia (www.solartopia.org).